Communication Project 2

Visual Hierarchy

11/03/2020

Fonts:

Research about my topic, Open Air:

Adjectives: Energetic, Joyful, Comfortable

• Purpose: Celebrate live arts and culture safely
• By: Kranzberg Arts Foundation
• Jazz, blues, rock, and soul on Friday and Saturday evenings, as well as Sundays for brunch.
• Tries to maintain appropriate physical distance, parties are limited to 6 guests per table
• Indulge and imbibe from our rotating menu of fall flavors while musicians light up the stage under the heated and well-ventilated tent outside The Grandel

11/08/2020

Assignment 1 & 2 & 3 & 4

Tryouts:

Stroke Weights

Line Spacing(Roman)

Two flush-left margins

Three flush-left margins

11/10/2020

In-Class Assignment: Try to mix two features

After-Class:

Out of these tryouts, I realized that linespacing and horizontal shift works the best together.

Which layout?

I decided this Linespacing + Horizontal shift layout as I move on to part 5 because having negative space between texts increase readability and openness for the audience.

11/11/2020

Exploring colors:

Out of those colors, I tried to match at least three colors that goes well together.

Colors combined:

Exercise 5

Text Colors:

Background Colors:

Exercise 6

Size Change & Stroke Weight:

Trying out physically:

11/12/2020

Quick In-Class Exploration

Class Critiques:

• Complementary colors can catch the audience’s attention but should be careful with blending
• Trying out black and white fonts are good
• Should be ware of “Open Air” theme ( negative space could be used to express certain atmosphere)
• Be careful of balancing TOO MUCH and TOO SMALL

11/14/2020

Exercise 7

Images(photographic or graphic):

How do I approach?

• Think about adjectives that I came up at the beginning (joyful, energetic, engaging)
• Think about environment/ themes
• What/who will be there?

Photographic

Graphic

11/16/2020

Jaclyn Meeting(outside of class):

• Mic stand with yellow spotlight with blue/purple background displays as if it is a solo performance
• Try to balance between emphasizing “weekends outside the grandel” and “Open air”.
• Having dark and light background color under the text might be challenging
• Try to think about adjectives that I’d come up with and take out colors from those terms

11/17/2020

In-class critique:

• Try to think about the margins and spaces between the edge of the paper and the text
• Think about whether the text is clustered (too much) or too expanded across the page
• Extreme color contrast might attract the audiences’ attention ineffectively
• Balloons doesn’t seem to deliver Open Air theme well
• If instrument is included in the picture, try to think about how to show that the event is band performances
• Am I carefully respecting the margins or challenging the edges of your page?

11/18/2020

Trying out digitally and physically

Vicki Feedbacks(outside of class):

• Background image and colors are presenting more warm, joyful, musical atmosphere
• But, try to explore more with the type spaces, indent, font size, etc
• How could I express more flexible mood? Something like musical notes, wave, etc
• Too systemic and rigid(?)
• Try to explore more with rotation, transform features for background picture

11/19/2020

In-class Figma Final Critique

In-class Feedbacks:

Poster on the right communicates better because:

• Dates and names resemble wave/music notes
• Negative space is used more effectively
• Colors/compositions are more lively/active

What to consider?

• Don’t forget to add Time and delete ‘v’ at the end of ‘kransbergartsfoundation.org’

Brett Yasko and Rachel Kenney Feedbacks:

• Because this event will happen in that certain area, people around there will know where The Grandel is
• Or, people can visit the website to look for the address
• (for the poster on the right)Keep something on the right bottom because it creates the natural flow similar to the picture (eyes moving from left top to right bottom)

Final Poster:

Reflecting to feedbacks that I’ve got during class, I’ve decided to move “presents” near Open Air title so that it actually makes makes sense. I’ve also got rid of the address because the context(Weekends outside The Grandel) and the website is presented on the same page.

Reflection:

Overall, it was such a good experience to explore how much to be abstract or obscure to deliver the content to the audience. As I’ve created several iterations, I was able to explore diverse typographic variables in “clarifying a message based on the content’s hierarchy.”